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January 2001 |
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French Note Strong Road Safety
Improvements in 2000 |
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A
new low traffic fatality record (for recent years) on French highways was logged
for 2000. The encouraging statistics show 7,600 deaths last year, compared
to 8,029 in 1999 -- or a reduction of around 5%.
1997 saw 7,989 fatalities. French government
officials attributed the improvements in incident response and medical care, as
well as strong pro-safety messages from associations, the police, and in the
mass media. According to an article in
Le Journal du Dimanche on January 14, the year 2000 saw a marked change
in the tone of official messages on highway safety, which national associations
had been seeking for years. Messages
become more realistic, driving home the point that "accidents kill."
And, to further bring the message home, vivid images were shown
frequently in the media and on film. [Top]
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Copyright 2001: IVsource.net and Richard Bishop Consulting (RBC). All Rights Reserved. |
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January 2001 |